It is imperative to get in front of the right audience early on to save time, energy, and money.
At large corporations, we often get the decision makers opinion after hours of internal negotiations. Wouldn’t it be quicker to get that opinion up front?
This shows the importance of a strong network. When decision makers know and trust you, you can go directly to the source bypassing those jockeying for appearance points. Your message can be raw and you’ll get open feedback.