Short term in business

At large public companies, is it a good idea to sacrifice long term sales to hit short term targets?  It’s tough answer.  From my position I’d say no.

Thinking more though… if a small business didn’t have cash to pay employees, they would gladly trade some profit for cash (form of interest or equity) in order to fund the operations. Maybe a business unit of a public company should too.

Except… is the scale of a large company part of its competitive advantage?  The fact the corporation don’t have to constantly worry about funding should move their teams to focus on more long range views.

Tough one.

 

 

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